Carbon Zero

Written By Shawn Gentry

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Shawn Gentry

Creative Director with over 20 years of experience managing multidisciplinary creative
projects in the fields of Consumer Products, eCommerce, Entertainment, and Finance.
Seasoned Brand Builder, from concept through execution. Presenter with the ability
to create clear dynamic messages that align with new trends in design, marketing, and technology. Communicator with the proven ability to lead, inspire and direct teams, create project documentation, and develop strong marketing messages.

http://www.wa2si.co
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